Law Marketing: How To Use Article Marketing To Attract New Clients Online
Only a small fraction of attorneys are using article marketing strategies to attract new clients to their firm. It's worth a small investment of time to learn how your law firm can maximize the exposure of each article. Search engines reward those websites that continually change the content on their website with higher rankings. If you want your website to work as a tool to bring new business into your firm, your website can no longer remain stagnant.
First, research keywords related to your areas of expertise. Who is your most desired potential client? Use the Adwords Keyword Search tool. It's free and easy. Type in several keyword phrases you believe people are using to find lawyers like yourself. The results will show you how many searches were actually conducted using those terms, along with many other terms you may not have ever considered.
After you've chosen your keyword phrase, use that keyword phrase in your article title and in the body of your article. Keep you article short, 400 - 500 words is ideal. It's not easy to be brief, however, you want to entice your reader to learn more about your law firm. Make three or four points about a given topic that support your keyword phrase, and summarize.
When you submit your article to an article directory you'll be able to provide a profile on your law firm and your URL. If the reader feels your article was helpful they can click through directly to your website. It is then up to your website to make the sale.
If you establish a section on your website with article titles, let those titles link directly back to the article directory where the article is posted. This activity will generate more hits for your website than posting articles in their entirety at your site.
Talk in terms a potential client can easily understand. Skip the legal jargon. You want short, simple sentences that have an emotional impact, whenever possible. Real life examples help make emotional connections and tell your potential client, your law firm is approachable. A prospective client needs to know you understand their problem and have the expertise to protect their rights.
Once your article is published, when someone conducts a search using the keywords you've chosen, your article should appear on the first few pages of search results. Readers click on your article title because it matches their search; your profile leads them to your website.
Content additions to your website or blog two or three times a week will start to generate targeted traffic to your website. As your website convinces readers to contact your firm for a free consultation or case review, your business will grow. The Internet is a dynamic medium. There are tips and tricks related to article marketing that can enhance your results. Take time to learn a little more each week until your website is generating the new business you're after.
The beautiful thing about seeing your articles appear on the first few pages of search results is they will continue to deliver new readers to your website month after month! Article marketing works and will continue to deliver results when done well.
About the Author:
Kimberly Schenk is a writer with over 15 years experience in casualty insurance. She owns and manages several businesses. Download a free Special Report on law firm marketing strategies at the website: http://www.lawPLRarticles.com